Case Study: How We Built a Website for Zolotaya Osen Nursing Home in 30 Days — Meeting Legal and Accessibility Requirements for the Visually Impaired

When families search for a nursing home for an elderly relative, they are not looking for creative design.

They are not comparing animations.

They are not evaluating interface trends.

They are looking for answers to far more important questions:

• Is this place safe?
• What kind of care do residents receive?
• How much does it cost?
• Who can be trusted with their loved one?

That is why this project was never really a design challenge.

Our goal was to build a clear, user-friendly, and legally compliant website for Zolotaya Osen Nursing Home in Izhevsk.

About the Project

Client:

Nursing home for elderly residents, Izhevsk.

Core objectives:

• develop a new website;
• improve usability for visitors;
• meet accessibility requirements;
• implement a version for the visually impaired;
• deliver a properly optimized mobile version;
• accomplish all of this within the tightest possible timeline.

The project was completed in just 1 month.

For a project of this scope, that is an extremely compressed timeline.

Where Things Stood Before We Started

The nursing home already had a website.

But over time it had fallen behind modern standards.

The core problems were not about design.

The issues were far more practical:

• complex, hard-to-navigate structure;
• non-compliance with legal requirements;
• no convenient mobile version;
• insufficient adaptation for users with visual impairments;
• information that was difficult to process.

For an institution of this type, these problems carry extra weight.

Because a significant share of the site's audience includes:

• older adults;
• family members of elderly residents;
• users with reduced vision.

The entire project logic had to be built around them.

What the Task Required

It is important to understand what makes this project different.

This is not a commercial landing page.

Not an e-commerce store.

Not a construction company website.

Entirely different rules apply here.

The primary focus had to be on:

• accessibility of information;
• ease of use;
• compliance with legal requirements;
• clear, logical structure;
• trust;
• usability for older visitors.

That is why many of the visual choices were driven not by design preferences, but by the demands of the niche and the characteristics of the target audience.

What We Did

1. Completely Rebuilt the Site Structure

We reworked the entire information architecture.

The site now features dedicated sections for:

• living conditions;
• resident care;
• admission process;
• service pricing;
• information about the facility;
• contact details.

The goal was to let visitors quickly find answers to key questions without having to search across the entire site.

2. Built a Full-Featured Accessibility Mode for the Visually Impaired

One of the mandatory requirements was a dedicated mode for users with reduced vision.

An accessibility panel was implemented that allows users to:

• adjust text size;
• switch color schemes;
• increase contrast;
• adapt how images are displayed;
• make content easier to read.

For facilities like this, it is not an add-on feature.

It is an essential element of site accessibility.

3. Delivered a Mobile Version

The majority of users visit the site on smartphones.

So we optimized all key user flows:

• browsing services;
• viewing living conditions;
• navigating to contact information;
• submitting an inquiry;
• site navigation overall.

The site now works equally well on desktop and mobile devices.

4. Built Trust Through Content Structure

In projects like this, trust is not built through design.

Trust is built through clarity.

So we:

• organized the information;
• highlighted the most important sections;
• simplified navigation;
• made the content easier to understand for family members considering the facility.

The Hardest Challenge on the Project

The most demanding aspect of the project was the timeline.

From brief to launch: just 30 days.

Within that window, the team had to:

• map out the structure;
• develop the website;
• adapt it for mobile devices;
• implement the visually impaired mode;
• run testing;
• verify legal compliance;
• prepare the project for launch.

For a project of this scope, that kind of timeline demands exceptional team coordination and tightly run processes.

Results

The client received:

• a completely new website;
• a modern, clearly organized structure;
• full mobile optimization;
• a complete accessibility mode for the visually impaired;
• compliance with accessibility standards;
• intuitive navigation for elderly visitors and their families;
• a digital system that helps users get the information they need faster.

Takeaway

This project illustrates an important truth about web development.

Not every website needs to impress with its design.

Sometimes a great website is simply one that does its job.

For Zolotaya Osen Nursing Home, our job was to build a resource that:

• meets legal requirements;
• is user-friendly for elderly visitors;
• is accessible for the visually impaired;
• helps family members quickly find answers to the questions that matter most;
• and does all of this without unnecessary complexity.

And most importantly — to deliver the entire project in just one month.

If your website is not bringing in clients the way it should, reach out to IGM. We will identify the growth gaps and turn your site into an asset that works for your business.