Your website explains your business in your own words. A Maps profile, a customer review or a relevant directory gives buyers another place to check the details. In our audits, those sources sometimes tell different stories.
Conflicting information can make it harder for a customer to choose or contact you. Fixing it is useful work, even when you cannot establish how a particular AI assistant uses each source.
Start with what a customer can check
Create a current reference list of your business name, address, phone number, opening hours and services. Compare those details with the profiles and directories your customers actually use.
Check the call button and website link, too. A customer may contact you directly from a profile without visiting your website. Website analytics alone will miss that inquiry unless you have additional tracking in place.
What we found in three projects
A roofing contractor had a working website but a limited Maps presence and reviews scattered across platforms. A med spa had clear website copy and functioning buttons, yet its Google Business Profile was incomplete and information elsewhere was sparse.
An accounting firm had invested in its website while its profiles, reviews and business details still needed attention. We also introduced a process for requesting and responding to genuine customer reviews.
We kept most of the existing websites and worked on business listings, relevant directories, consistent details and clearer service descriptions.
By month three, all three projects were receiving more inbound leads than at the start, including inquiries through channels other than their websites. These observations reflect the combined work on those projects. They do not establish that updating a profile alone caused the increase or guarantee the same result for another business.
Turn the audit into a short working list
Record each mismatch, where it appears and who can correct it. Start with details that prevent contact or misrepresent a service. After making a correction, check the live profile to confirm it appears correctly.
For reviews, establish a repeatable process for requesting feedback from actual clients. Follow each platform’s rules, read the feedback and respond where appropriate. Do not buy fabricated reviews or invent client experiences.
For directories, choose listings relevant to your business and customers. After publication, verify both the information and the contact options.
Check AI descriptions without guessing how they were produced
Ask an assistant what it knows about your business. Save the query, date, system and answer, then compare the stated facts with your current records. Inspect any sources the assistant identifies.
Different services and queries can produce different answers. A missing directory entry does not prove why an assistant omitted your company, and a more complete profile does not guarantee a recommendation.
Measure how customers find and check your business
Ask new clients where they first heard about you and where they checked your business before getting in touch. Compare their answers with trackable calls, messages, website referrals and qualified inquiries.
This helps you understand which channels customers use and where they encounter problems. Keep those findings separate from claims about AI recommendations: an external mention or a referral does not, by itself, establish that an assistant endorsed the company.
An IGM audit can identify conflicting business details, missing profiles and contact problems, giving your team a practical list of corrections. Request an audit at pro-igm.com.
Frequently asked questions
Does flat growth mean we need a redesign?
Not necessarily. Check for specific website problems and review the business profiles customers use before deciding whether a redesign is needed.
Will consistent profiles guarantee an AI recommendation?
No. Consistent information helps customers verify your business. An assistant’s response still depends on the system and the query.
Where should we start?
Correct inaccurate contact details and problems that prevent customers from reaching you. Then review the other sources your customers use to check the business.