+995 599 92 41 29
general@igm-marketing.com
general@igm-marketing.com
HOME PURCHASE & CONSTRUCTION
Yuzhno-Sakhalinsk
Yuzhno-Sakhalinsk
We built a steady lead flow from VK, optimized the sales team, and helped sell 5 countryside homes at ₽17 million each. Lead cost — just ₽140, with stable meeting-to-deal conversion
➪ Client's Request
- Generate at least 200 leads per month
- Sell 2 countryside homes with a marketing budget of ₽50,000
- Establish a stable traffic flow via VKontakte
➪ Work Stages
⮑ Traffic management
Created engaging ad creatives
Filtered leads by excluding non-target audiences using lead forms
Tested multiple audience segments (young families, individuals 50+, countryside living enthusiasts)
Launched ads to a broad audience
⮑ Business process optimization
Conducted sales manager training
Developed scripts to address customer inquiries and highlight the benefits of countryside homes
Implemented lead handling standards: fast responses, meeting scheduling, and result tracking
Introduced an employee performance monitoring system
⮑ Client support at every stage
Assisted in analyzing company performance to adjust strategy
Provided consultations on client interactions and improving meeting-to-sale conversions
Created engaging ad creatives
Filtered leads by excluding non-target audiences using lead forms
Tested multiple audience segments (young families, individuals 50+, countryside living enthusiasts)
Launched ads to a broad audience
⮑ Business process optimization
Conducted sales manager training
Developed scripts to address customer inquiries and highlight the benefits of countryside homes
Implemented lead handling standards: fast responses, meeting scheduling, and result tracking
Introduced an employee performance monitoring system
⮑ Client support at every stage
Assisted in analyzing company performance to adjust strategy
Provided consultations on client interactions and improving meeting-to-sale conversions
➪ Results
- Leads generated: 296 (average cost per lead: ₽140)
- Meetings scheduled: 77 (37 completed)
- Deals closed: 5 (each home valued at ₽17M)
Want the same results? Leave a request — we’ll build a system that truly sells
Phone: +995 599 92 41 29
Email: general@igm-marketing.com
TIN: 305714073
Georgia, Tbilisi, Vake district, Tskneti, Tamar Mepe St., building N19,
floor 2 Individual Entrepreneur RUSLAN KAIUMOV
Email: general@igm-marketing.com
TIN: 305714073
Georgia, Tbilisi, Vake district, Tskneti, Tamar Mepe St., building N19,
floor 2 Individual Entrepreneur RUSLAN KAIUMOV
